5 important steps to improve the reputation of your restaurant business online. According to statistics, 85% of consumers trust online reviews as much as personal recommendations. So monitoring your online reputation is very important. If you think that you can just focus on good management and service, you will be very surprised. It is the …
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When to hold promotions in restaurants and cafes? Many businesses in the HoReCa segment hold promotions to attract guests and increase sales. Promotions and discounts cannot be permanent and the business should not rely only on them. Of course, there are exceptions, restaurants in which events and promotions are part of their concept. So when …
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As a small business, it almost seems impossible to compete with big business. They have bigger budgets and more staff to do everything you need to do in business. But, thanks to technology, you are able to level the playing field. One form of technology you will see all the big businesses using is WiFi …
Of all the industries that use Social Media Marketing, the Restaurant industry seems to be tailormade for it! Some of the main reasons are: It requires interaction with your biggest fans It is highly visual It is closely connected with the importance of reviews and personal opinion It is short, bite sized content that can …
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Profile design. Be sure to indicate in the header contact details, address, working hours, and in the eternal stories everything that can give more information about the institution – menu, promotions, interior, etc. Regularity. Like any account on social networks, the restaurant account needs regularity. This does not mean that you need to post several …
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Tripadvisor – Why you need to pay attention to it Most hospitality businesses have heard of Tripadvisor and most are aware of their listing there. But did you know that your business can be listed on Tripadvisor without your approval? Take the time today to check your listing and read below how to improve it. …
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No matter what your business is, relationships with your clients are your most valuable asset. Whether your business is a restaurant, beauty salon, retail store or a sports club, your clients will come back to you again and again as long as you maintain a good relationship with them. A big challenge for many businesses …
SMM problems of an offline business marketer You’re a marketing manager for a group of restaurants and cafes. Your main focus is SMM and market them on Facebook, Instagram and Google. Lately, you have been contemplating advertising on TikTok as well. In addition to these online advertising platforms, you also want to direct market to …
Increase your profits Julia owns a small café with great coffee and pastries available. Her business was doing ok, but she felt it could do better. She noticed that there were certain times during the day she was very busy and then other times there was no one in her café. She thought to herself, …
As a small business owner/manager, it is difficult to know what is the best way to market your business. With this in mind, here are a few key factors to consider and strategies to use. Demographics Firstly, you need to understand the demographics of your customers. Are they young professionals or maybe mature, semi-retired couples? …
