How to make the Instagram profile of the hotel as attractive as possible?
“You certainly know that in today’s world, the presence of a business on social networks is no longer just a fashionable trend but a real necessity. While a social media profile shouldn’t directly replace your website, it can be a powerful tool for attracting and retaining guests. The main thing is that it allows you to be closer to your guests, maintain constant contact with them, track their needs, and respond to them in time.
In the world of Instagram, there are two kinds of profiles: those that impress with their attractive design and those that are created without much effort and creativity. You definitely don’t want to fall into the second category, do you?
So, how can you make your Instagram profile attractive to your hotel guests? Follow these tips.”
Username. It may seem to you that choosing a nickname is child’s play. But wait, not so fast! Yes, your @nick should loudly announce the name of your hotel. What if you are planning targeted advertising in the future? Then you may find it useful to include your geographic location in your nickname. Not only does it help, but it works so well you’ll be amazed! Your users will know where your hotel is in an instant, allowing them to put aside all the extraneous information and focus directly on what you have to offer.
Logo | Avatar. Yes, you guessed it, your profile logo should be… well, a logo. Well, sorry if we upset you, but this is not the place for a photo of the room or a beautiful view from the window.
Name. You will be surprised, but the significance of the profile name on Instagram can be compared to the taste of freshly brewed coffee for breakfast in your hotel! Your name should be clear and match the name of your hotel so that those looking for you can find you quickly. If you haven’t already added the word “hotel” to your nickname, this is the place to do so by adding it along with the name of your city or region. Remember, there are people just waiting to find the perfect place for their next vacation on Instagram!
Business category. There is no need to rack your brains and reinvent the wheel. You will show true art and originality in the following points. When a user looks at your profile, they should clearly understand which category your business profile belongs to.
Description. Pay attention to the main thing, you have 180 characters for it. Paint the picture – maybe your hotel has an extremely high rating on Booking.com? Maybe you have an unbeatable offer that no one can turn down? Special services you offer? Tell us about it! Let’s leave the address and phone number in their rightful place in the profile.
Link. If you want visitors to your Instagram profile to immediately go to the main page of your website or to the booking page, do not forget to add the appropriate link. And we exclaim with inspiration: “Hurray!”, because now we don’t have to limit ourselves to just one link. Instagram recently gave us the opportunity to add as many as 5 links! But, the truth is, they don’t look very aesthetically pleasing. Therefore, many business profiles use services like Linktree to make their profiles more attractive.
Contact Information. Call, write, come to visit! Don’t forget to include your contact information. Address, phone number and e-mail are not only possible, but must be added. Why not add WhatsApp Business to that list? Your guests will definitely appreciate such care.
Geo tag. Imagine your guests posting their memories of a pleasant vacation, marking them with geolocation. Wouldn’t it be great if they could use a ready-made geotag already waiting for them with your name and location? This is a small but important step towards your hotel’s visibility in the digital world. To set up geotagging on Instagram, you need to log into Facebook first. If you do not have a related business profile on Facebook, you will have to create one and integrate it with Instagram in the settings. A geotag is much more convenient for users than just a written address. How to do it: https://blog.hubspot.com/marketing/create-location-on-instagram
Highlights. Let’s take the time to discover all the beauty and luxury of your hotel. Show the different rooms and their prices, the service and entertainment you offer, and what can be found outside. Do not forget to mention breakfast – who would refuse a delicious meal during a pleasant vacation? Add reviews of your guests, present your team – people who make your hotel special. Specify the rules of accommodation and current offers. All this will help guests feel at home even before their arrival. If all your design works harmoniously with the style of the logo, it looks really good. However, do not forget that this is not an iron rule and it all depends on how you want to present your hotel.
Don’t let your hotel become invisible on social networks! A bad profile or its complete absence can become a ‘black hole’ for potential and loyal customers. This is also a missed opportunity to stay in constant contact with guests and provide them with first-class service. Don’t let this happen!
If you’re looking to increase engagement between your guests and your hotel’s social media, and make your marketing activities more diverse and simple, try Surge Social’s Wi-Fi marketing platform.
