Your business depends on your ability to adapt and innovate. If you are struggling to keep up with consumer demand, and you are lagging behind the trends that your competitors are following, you are in a business model where you will not maximize your profits.
One of the trends used by many companies is providing free Wi-Fi to customers. Most companies are already doing this.
There are 9 billion devices in the world that use a Wi-Fi connection, and statistically, 82% of customers will want to use the free Internet in your restaurant, outdoor terrace or shop while shopping. This is an opportunity to take advantage of this realm and use free Wi-Fi for digital marketing.
Most importantly, free Wi-Fi in your business can benefit not only your customers, but also your business.
Here are some Wi-Fi marketing tools you can use to turn passers-by or visitors into repeat customers and repeat visitors.
What is Wi-Fi marketing and why is it important?
• More than 70% of businesses say customers spend more time in their locations when there is free Wi-Fi in the restaurant, on the terrace or inside.
• For restaurants and bars, this is additional time to increase profits – customers are more likely to order additional drinks and desserts.
• Wi-Fi marketing is a channel for attracting customers and promoting your products and services.
• Automate the collection of information about your customers. You no longer need to ask them for this information and enter it into your databases manually.
• Through Wi-Fi marketing, you can increase customer loyalty and attract new customers to your restaurant, terrace, store.
• With some Wi-Fi marketing platforms, such as Surge Social, you will not only collect information, but also automate its use. Set up SMS and email campaigns directly from the control panel to keep in touch with your customers.
Customer data
The tremendous value that businesses get from providing free Wi-Fi to their company is the data they can collect.
With a Wi-Fi marketing platform, you can track customer flows. When customers connect to free Wi-Fi, you can track how many times they come back to you to see if your online ads are working, analyze when you get the most customer traffic, and launch new campaigns to increase customer time.
Stop guessing who your customers are and what they like
When clients connect to your Wi-Fi, they don’t have to try to look up the password on the first visit, or remember it when they return. They can connect through their Facebook profiles, email, phone numbers, or other means, which increases the security of your business and allows you to access sensitive customer data.
By using a WiFi marketing platform, you can better understand customer demographics, hobbies and behavior. You may find, for example, that younger audiences come back more often but spend less than older customers.
You can promote certain foods, products that you think will be popular, and create promotions based on demographics. What started out as a customer service opportunity is becoming a way to improve overall marketing and advertising campaigns.
Using Wi-Fi marketing makes your efforts more strategic because you carefully analyze your customers and know who they are and what they like.
Instead of guessing who their customers are and what they want, companies can target their ads to customers based on demographics and interests.
Target clients
The tremendous value that businesses get from providing free Wi-Fi to their company is the data they can collect.
With a Wi-Fi marketing platform, you can track customer flows. When customers connect to free Wi-Fi, you can track how many times they come back to you to see if your online ads are working, analyze when you get the most customer traffic, and launch new campaigns to increase customer time.
Stop guessing who your customers are and what they like
When clients connect to your Wi-Fi, they don’t have to try to look up the password on the first visit, or remember it when they return. They can connect through their Facebook profiles, email, phone numbers, or other means, which increases the security of your business and allows you to access sensitive customer data.
By using a WiFi marketing platform, you can better understand customer demographics, hobbies and behavior. You may find, for example, that younger audiences come back more often but spend less than older customers.
You can promote certain foods, products that you think will be popular, and create promotions based on demographics. What started out as a customer service opportunity is becoming a way to improve overall marketing and advertising campaigns.
Using Wi-Fi marketing makes your efforts more strategic because you carefully analyze your customers and know who they are and what they like.
Instead of guessing who their customers are and what they want, companies can target their ads to customers based on demographics and interests.
Target clients
Wi-Fi marketing makes it possible to share new information with new customers about your company, products, discounts. By creating custom landing pages, you can promote new products and services to customers, share facts about your brand.
Many business owners change landing pages seasonally or even weekly. Others create multiple variations for the landing page and test which ones work best. This allows you to continually improve your marketing efforts to maximize your profits. With the Surge Social platform, you can set up multiple landing pages that will rotate according to the schedule you set.
These are just a few of the opportunities that you cannot take advantage of by offering customers free Wi-Fi.
Return existing customers with the Wi-Fi marketing tool and increase your revenue by getting to know your customers.
