With so many disruptions this year, one thing has become more apparent than ever! Some businesses are able to survive and be successful, while others fail and close.
But, what is the magical formula that make it possible for some businesses to survive and be successful? There are many things a business must do in these trying times. They must have great products/services, they must adapt to changing circumstances, they must have a USP (Unique selling point) and most of all, clients need to come to them again and again.
Social media has become an important part of the marketing process for so many businesses. But how do you get new and existing clients to see your marketing efforts on the internet and social platforms? You can ask them to follow you, but there is no guarantee they will, or if your posts will show up in their feed. You can pay for advertising on social platforms, but again, this is like throwing a net in the water and hoping you catch something.
The best way is to market directly to them by targeting them with your message. But how do you do this? I am sure most of us have made a search on Google or Social Media and then suddenly seen advertising for these products online on social media and in other searches. How does this happen? Is it Google spying on us? Or is it witchcraft?
It is something called a “Pixel”. A Pixel is a small piece of code that says “hey this person was here”. Also, it will give this information to certain platforms such as Google search, Facebook or Instagram. Now that these platforms knows this person was here, they can remind them about your business by targeting advertising to them.
With this targeted advertising you can let them know about new promotions you have, or maybe you have a new product or service you want to let clients know about. All this can be now done through your social media and Google ads because of your Pixel.
But how do you get your new and existing clients to come in to contact with your Pixel? If you have Wi-Fi available for your clients, you can use Surge Social to create that connection. Our platform gives you the ability to create a professional looking login page (Like what you see at McDonalds). Also, you can direct your clients to your online menu, Social Media, Webpage or even your mobile app if you have one. Finally, your clients will be introduced to your Pixel. Now, every time you post to your social media or create Google ads, your new and existing clients will see your message.
With more of your clients seeing your messages, more of the time, there is a bigger opportunity for them to think about your business the next time they will want your product or service. They can even recommend your business to a friend!
Now is the time to give your business the best opportunity to succeed. Surge Social is offering a free trial, with no upfront payments, so you can see the power of the Pixel with your marketing efforts. Get in touch today and one of our consultants will help set up your free trial.
