As a small business owner/manager, it is difficult to know what is the best way to market your business. With this in mind, here are a few key factors to consider and strategies to use.
Demographics
Firstly, you need to understand the demographics of your customers. Are they young professionals or maybe mature, semi-retired couples? Identifying your key customer base is crucial to developing your marketing plan.
As an example, if your target customers are semi-retired couples, it would be a waste of time marketing on Tik Tok or Instagram.
Create Brand Awareness
Having a restaurant or bar that has good food, drinks and service is great! But it is not enough to create a successful business.
When you think of brand awareness, you can’t look past companies like McDonalds and Coca Cola. What do they do to create such awareness? How do you make your brand as powerful?
Brand awareness takes time, but it also takes consistency. Customers need to be reminded regularly about your brand. This should be done through various channels such as social media, direct marketing and even word of mouth.
Be proud of your USP
Your USP or Unique Selling Point is what sets you apart from your competition. Maybe it is your location, maybe it is your menu or maybe it is something else.
Whatever your USP is, be proud of it. Make sure you are always talking about it, showing it and reminding your customers about it through your marketing activities.
Create Customer Loyalty
Loyal customers should be your highest priority. They will be a regular stream of income for your business as well as advocates for your business.
They will give positive recommendations as well as positive feedback on how you can improve your business. They will promote your business free of charge also!
These are just a few of the key factors to consider when creating a marketing campaign for your business. A unique way to connect these marketing ideas together is through Wi-Fi Marketing.
Surge Social gives you the power to understand your customers demographics and immediately start to create your brand awareness. Also, with Surge social, you can highlight your USP and connect customers with your very own loyalty program.
You can do all of this and much more, automatically though our platform. To find out more, get in touch today and one of our experienced Client Success Managers will help you create a Wi-Fi Marketing platform for your business success.
1 thought on “Creating a successful marketing strategy”
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